Marika Flatt is part of an outstanding team of publicists at a company called, PR by the Book. Headquartered in Austin, Texas, this team of seasoned professionals has worked on books in nearly every genre, and with dozens of major publishing houses and small presses. On their blog, they feature kick-ass tools for writers such as “Do-It-Yourself Publicity Tips.” These PR gurus are part of every writer’s dream team, so I had to toss a few questions their way to really pick their brains (too Zombie-esque?):

You live inside a volcano. What do you do for fun?
I jump up and yell “BOO!” when curious tourists peek inside. Gets ’em every time.


2. If someone sprays you with this substance you will melt like the Wicked Witch. What’s the substance?
Negativity! I try to surround myself with positive people who exude good, positive energy. Negative people can be as toxic as water to the wicked witch.


3. What is the worst name for a book?
Chicken Soup for Charlie Sheen’s Soul


4. What is the cheesiest way to try and promote yourself and/or your book?
By emailing people –putting all email addresses in the CC field—asking them to please purchase multiple copies of your book—when you don’t even know them.


5. What would you say to Hugh Hefner if you met him?
Why didn’t you let E.B. into your mansion (in HOP, the movie). He is such a cute bunny!


Hope you enjoyed this interview. For more information on PR by the Book, visit their website or blog.